Search Engine Optimization (SEO) is the process of increasing your site's relevance and popularity amongst major search engines like Google, Yahoo!, and Bing. The goal is for your website to attain top positioning in the free, organic search results for terms that you want people to find you under. This is NOT Pay Per Click - you are essentially placed in a top position because the search engine thinks that you can bring the most value to users searching for your industry.

How is this done? A methodical system of small site changes in combination with an internet campaign that focuses awareness on your site is what it takes to be successful. Search engines can change their ranking requirements daily, which mean every book on this subject is out of date before it hits the shelves. Those who are simply web designers cannot do it alone, and neither can those who only focus on marketing. It takes a combined approach and lots of experience, like the kind we have at Jothik Technologies.

Local Search Marketing

There are several hundred MILLION searches performed in search engines every day, so how can one small local business use local searches in their area to benefit their bottom line without breaking the bank? The answer is by using a targeted localized search marketing campaign to find just those people who are searching for your products or services in your area.

Jothik Technologies works with our local retail, service, and non-profit clients to establish a local presence in their area by using all of the resources available. This might include Yelp, Google Places, and local online business directories. Just like with your storefront, location is everything, and we want to set up your shop on Main Street!

Search Engine Marketing focuses mainly on paid placements, the most common of which is Pay-Per-Click (PPC) Advertising. PPC is a paid advertising service that will advertise your organization's website to people who are searching in the major search engines such as Google, Yahoo!, and Bing for terms related to your business. This type of internet advertising is great for product launches, seasonal businesses who need flexibility, or any organization who wants a steady stream of traffic at a reasonable cost. Unfortunately, the auction process that happens for each search can be very complex and it can be very hard for business owners to run a campaign efficiently, and this inefficiency means that a lot of money can be wasted.

Jothik Technologies is an official Google Certified Partner, and we have been lucky enough to have been recognized several times for excellence in the field by Google itself. Experience with many different types of businesses gives us the ability to manage campaigns effectively and stay ahead of the curve, making your PPC advertising dollars stretch farther than you can imagine.

Email marketing is a great way to engage your audience, whether you are inviting them to special events, informing them about in-store or online specials, or soliciting donations. Unfortunately, because of a cluttered landscape, your message can be easily lost in the shuffle. In a worst case scenario, you could inadvertently violate the government's CAN-SPAM Act, which would classify your emails as spam and could block them forever!

Jothik Technologies is a business partner of Constant Contact, the leader in managed email subscriptions and content delivery. Our training has given us the knowledge to make sure that your emails will stand out, and because we use only CAN-SPAM compliant techniques, you can avoid the "spam" label and ensure that your messages will be received. We can also track everything about your email campaign so that you can measure results.